Cash constraints explained by Ravi Gilani

Philip Marris interview Ravi Gilani about Cash constraints


In this video, our CEO Philip Marris interviews Ravi Gilani, a world expert and creator of applying the Theory of Constraints in environments with cash constraints.

Cash constraints is a crucial topic because, ultimately, companies often face crises due to a lack of cash, and that is what leads to their downfall. Ravi Gilani explains how he developed this expertise and what cash constraints entail.


He was traveling with a friend when he encountered Mr. Mahendru one of the owners of Indo AsianFuse Gears. Their company was making money for 40 years, but recently, they faced losses and severe cash problems – delayed salaries, vendor payments, and bank delays. It was a dire situation. Mr. Mahendru asked for help, and despite Ravi’s limited knowledge, they decided to try. By selling products at half the price but with immediate payment, they managed to turn the company around in six months.


This success became Ravi's first international conference presentation in 2002. Around 2001, he suggested to Eliyahu Goldratt in Atlanta that cash could be the constraint, but Eli dismissed it. However, in 2005, in Barcelona, he publicly admitted that cash is indeed a constraint. This recognition spurred Ravi Gilani's ongoing exploration of cash constraints. He presented simulations, including one in Miami in 2006, and every year at TOC conferences, the recurring request has been to delve deeper into cash constraints.


In 2023, this topic is still in demand. There is now acknowledgment of the importance of cash constraints in the world of constraints. This video was recorded in the United States in Hollywood Florida in 2023 at the TOCICO conference.



To enhance your expertise, Marris Consulting organizes training sessions on Theory Of Constraints applied to production and projects environments



Marris Consulting, expert in Theory of Constraints & Critical Chain Project Management


Marris Consulting is an expert in the Theory of Constraints (ToC) and Critical Chain Project Management (CCPM). As industry consultants, we are focused on helping process and manufacturing industries reach their highest levels of performance by using Constraints Management  combined with Lean and Six Sigma. We also use Critical Chain Project Management which we sometimes combine with Lean engineering to improve project performance. If you are unsure about the actions which need to be implemented to improve operational efficiency, our industrial management consultants can also conduct a performance audit. Furthermore, our experts host numerous Theory of Constraints (ToC), lean and project management training sessions throughout the year.

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About Marris Consulting

Marris Consulting is an industry consulting and training company specialized in the Theory of Constraints (ToC) and Critical Chain Project Management. We focus on improving the performance of manufacturing and process industries by using Constraints Management combined with Lean and Six Sigma. To boost project performance, we also use Critical Chain Project Management (CCPM), which we sometimes combine with Lean Engineering. Our 2-day performance audits, our performance consulting services and our project management, Lean, ToC & CCPM training by our industry consultants offer a wide range of solutions to help our clients around the world reach the highest possible levels of performance.

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