Constraint Management & IT - 22 How to align Technical and Business Strategies?


How to align Technical and Business Strategies?

Strategic alignment means whatever is committed in business strategy is feasible in technical strategy and whatever is accomplished in technical strategy directly benefits business strategy. Given the role that technology plays in most enterprises today, why is strategic alignment so hard? Technical strategy rarely acknowledges the constraint, the thing that regulates profit and growth. Yet the greatest leverage from technical strategy occurs when it improves the performance of the enterprise constraint (plus customers' constraints and suppliers' constraints).


To align technical strategy with business strategy, understanding the roles that technology plays is a logical starting point:

  1. If technology enables the core business, it does not generate revenue.

  2. If technology is an adjunct to the core business, it generates revenue separately.

  3. If technology is embedded in products or services, it generates revenue indirectly.

  4. If technology is the business, it generates revenue directly.

Technology is important in every role, but strategic misalignment matters more as one proceeds down that list.


Aligning technical strategy with business strategy can take many paths, some more risky than others:

  • Closing the gap - investment in technology leverages the enterprise constraint

  • Opening a lead - investment in technology creates a defensible competitive advantage

  • Covering the horizons - seeds of future business regularly mature into growth opportunities

  • Finding a home - a sustainable business model is built on new technology

  • Following the crowd - industry benchmarks lead to technical parity with competitors

  • Taking a leap - technical strategy ventures into unproven business territory

  • Swinging for the fences - business strategy is a big bet on a technology megaproject


This video explores these and other strategy topics.

More applications of constraint management for IT are covered in "Exceeding the Goal."



To enhance your expertise, Marris Consulting organizes training sessions on Theory Of Constraints applied to production and projects environments



Marris Consulting, expert in Theory of Constraints & Critical Chain Project Management


Marris Consulting is an expert in the Theory of Constraints (ToC) and Critical Chain Project Management (CCPM). As industry consultants, we are focused on helping process and manufacturing industries reach their highest levels of performance by using Constraints Management  combined with Lean and Six Sigma. We also use Critical Chain Project Management which we sometimes combine with Lean engineering to improve project performance. If you are unsure about the actions which need to be implemented to improve operational efficiency, our industrial management consultants can also conduct a performance audit. Furthermore, our experts host numerous Theory of Constraints (ToC), lean and project management training sessions throughout the year.

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About Marris Consulting

Marris Consulting is an industry consulting and training company specialized in the Theory of Constraints (ToC) and Critical Chain Project Management. We focus on improving the performance of manufacturing and process industries by using Constraints Management combined with Lean and Six Sigma. To boost project performance, we also use Critical Chain Project Management (CCPM), which we sometimes combine with Lean Engineering. Our 2-day performance audits, our performance consulting services and our project management, Lean, ToC & CCPM training by our industry consultants offer a wide range of solutions to help our clients around the world reach the highest possible levels of performance.

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